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"Personally, I really like the idea of a graphic designer consciously choosing the perfect alternate character that fits a specific design project. It shows aesthetic sophistication and professional maturity."
– Alejandro "Ale" Paul


"I like design to be semantically correct, syntactically consistent and pragmatically understandable. I like it to be visually powerful, intellectually elegant and, above all, timeless."
– Massimo Vignelli


"For a designer, it’s a good thing to have constraints: rules, clients, limited budgets, a specific audience. Because if you don’t have those, you stop being a designer. You’re an artist."
– Erik Spiekermann


"Coming up with the ideas isn't difficult — deciding which direction to head in is."
– Laura Worthington


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